“With all of the other senses,  you think before you respond, but with scent, your brain responds before you think!”

Reed Pacific Media

We are Asia's leading Scented Advertising Agency with patented technology, which allows us to deliver integrated sensory path-to-purchase campaigns




Developing path-to-purchase campaigns, designed to pre-activate and re-activate consumers to fragrances and flavours.


Produced to the highest global standards using Reed Pacific Media’s patented mico-encapsulated SureScent™ technology.



Driving sales through product trial, re-purchases and product loyalty.


Using innovative publishing technology, the heart-warming, sweet, spicy and uniquely Australian aroma of Heston’s hot cross buns drifts off the page. We cannot wait for Australia to taste the first bites of the Heston for Coles range.

-- Simon McDowell, Coles marketing and store development director --

Our Technology

Reed Pacific Media uses Microencapsulation technology to deliver strong and accurate sensory advertising campaigns.

How Does it Work?

Delivering Sensory Campaigns Across All Media Channels

Above the Line

Traditional Scented Media

View Profile

Above the Line

Below The Line

Scented Integrated Path to Purchase

View Profile

Below The Line

Point Of Sale

Shopper Marketing

View Profile

Point Of Sale

Here are some of the businesses that choose us.

Contact us if you’d like to smell why!


We partner with a large cross section of the world’s biggest brands to deliver campaigns which set them apart, exciting consumers and getting results for brand owners. Every brand has a sensory element to be explored driving consumer loyalty and brand equity!


Sensory advertising campaigns cross-channel, path to purchase delivering results!


This is the initial scented touch point on the path to purchase and a key part of the brand exposure, essential for building brand loyalty. This combines a campaign solution with a POS solution allowing for a complete scent experience for the consumer.

  • Magazines
  • News Papers
  • Cinema
  • Outdoor


Once consumers have been exposed to your beautiful fragrances, they need to be reminded at the time of purchase. Point of sale materials are vital for consumers to sample fragrances at the time of the purchase decision. This gives you a competitive advantage with consumers favouring products which have your fragrances.

  • Point Of Sale
  • Catalogue
  • Packaging
  • Experience

Are you ready to start a conversation?

Get in Touch

What our Clients say

  • This new Çoffee Experience was very well perceived by viewers and certainly played a key role in the recent success of our 2013 campaign.

    Camille Meylan: Head of Marketing Beverages at Nestle.
  • We want the smell of Woolworths’ Select Christmas Pudding to evoke feelings of joy and kickstart the excitement over the arrival of Christmas. We’re excited to be part of this new innovation and bring holiday cheer to people everywhere in Sydney.

    Matt Cole - Woolworths
  • This campaign provides an opportunity for shoppers to physically engage with the creative and evoke the familiar, alluring smell of fresh, hot chips on their path-to-purchase.

    Angela Thorpe - McCain Foods
  • “Using innovative publishing technology, the heart-warming, sweet, spicy and uniquely Australian aroma of Heston’s hot cross buns drifts off the page. We cannot wait for Australia to taste the first bites of the Heston for Coles range.”

    Simon McDowell, Coles marketing and store development director:
  • Innovation in media doesn’t need to be complicated or arduous…. Our message literally leaps off the page.

    Jane Henderson: Group director, implementation planning & investment at Mediacom.
  • What better way to demonstrate this closeness than being so close to the game you love that you can smell the grass though Sunday papers.

    Ed Smith: Executive Director Sales and Marketing Foxtel
  • Scented advertising brings a multi-sensory experience for consumers, aiding in impact and recall.

    Neil Robinson, General Manager Sales at News Australia

Our Work

Some Of Our Featured Work


+61 2 9241 1226

Reed Pacific Media,

Level 13, 1 Alfred Street,

Sydney, New South Wales 2000, Australia


We'd really love to hear from you so why not drop us an email and we'll get back to you as soon as we can.


Back to Top