Scented Advertising, Scented Advertising, Packaging Campaigns, Agency, Scratch and Sniff
Campaign Solutions
(Pre-activation)
This is the initial scented touch point on the path to purchase and a key part of the brand exposure, essential for building brand loyalty. This combines a campaign solution with a POS solution allowing for a complete scent experience for the consumer.
What’s Next?
Point of Sale
(Re-Activation)
Once consumers have been exposed to your beautiful fragrances, they need to be reminded at the time of purchase. Point of sale materials are vital for consumers to sample fragrances at the time of the purchase decision. This gives you a competitive advantage with consumers favouring products which have your fragrances.
What’s next?Mircoencapsulation
(How it works)
Our microencapsulation technology is an advanced delivery system, involving a series of chemical reactions. Reed Pacific’s microencapsulation is the placing of fragrance inside polymer cells, 1-100 microns in size. This can be used in a variety of advertising, POS and packaging materials.
More Info- NewsScent™
- SureScent™
- Lips+™
For Your Information: Incidental Touch Technology ™
Reed Pacific produces a range of scented advertising products. Reed Pacific uses Microencapsulation technology to deliver strong and accurate scents to create unique advertising creatives.
Our microencapsulation technology is an advanced delivery system, involving a series of chemical reactions, of fragrance and actives. Reed Pacific’s microencapsulation is the placing of fragrance or actives inside polymer cells, 1-100 microns in size.
If you were to look at Microcapsules under a microscope, you would see millions of tiny shells encasing your fragrance or actives. These shells can burst upon physical contact or we can customize your project to suit your desired delivery or exposure conditions.
SureScent Incidental Touch™
How it Works
The outer wall protects the fragrance until desired time of release. The out wall thickness determines the type of application the microcapsules will be used for. The thicker the wall, the more force will be needed to release the active.
Touch to release
Once the microcpasule is broken then the fragrance or active leaks out and is effective.
Reed Pacific has pioneered the application of microencapsulation technology in many different applications. Continual innovation has put Reed Pacific at the forefront of microencapsulation development.
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Lips+™ Lipstick Sampling
Reed Pacific Media have developed lipstick sampling technology which vividly presents lipstick colours, formulations and finishes in the best light. Using liquid patch methodology Reed Pacific Media can place lipstick samples on a large amount of media including magazine inserts and point of sale materials.
You can fully customise your lip seal packaging with 4 colour artwork on the packaging seal, and may be placed on a large amount of paper and packaging stocks.
Appropriate for:
- Bound Magazine Inserts
- Direct Mail Cards
- Catalogue inserts
- Packaging
- POS Materials
- As well as other formats.
“We want the smell of Woolworths’ Select Christmas Pudding to evoke feelings of joy and kickstart the excitement over the arrival of Christmas. We’re excited to be part of this new innovation and bring holiday cheer to people everywhere in Sydney.” ‘Woolworth’s Head of Own Label Brand Matt Cole.
Happy Feaster
Woolworths
