We are Asia's leading Scented Advertising Agency with patented technology, which allows us to deliver integrated sensory path-to-purchase campaigns
Developing path-to-purchase campaigns, designed to pre-activate and re-activate consumers to fragrances and flavours.
Produced to the highest global standards using Reed Pacific Media’s patented mico-encapsulated SureScent™ technology.
Driving sales through product trial, re-purchases and product loyalty.
Using innovative publishing technology, the heart-warming, sweet, spicy and uniquely Australian aroma of Heston’s hot cross buns drifts off the page. We cannot wait for Australia to taste the first bites of the Heston for Coles range.
Reed Pacific Media uses Microencapsulation technology to deliver strong and accurate sensory advertising campaigns.
SureScent™ & NewsScent™ Technology - Once the micro capsule is broken then the fragrance leaks out and is effective. Reed Pacific has pioneered the use of micro encapsulation technology in many different applications. Continual innovation has put Reed Pacific at the forefront of micro-encapsulation development. More info
We partner with a large cross section of the world’s biggest brands to deliver campaigns which set them apart, exciting consumers and getting results for brand owners. Every brand has a sensory element to be explored driving consumer loyalty and brand equity!
Sensory advertising campaigns cross-channel, path to purchase delivering results!
Our microencapsulation technology is an advanced delivery system, involving a series of chemical reactions. Reed Pacific’s microencapsulation is the placing of fragrance inside polymer cells, 1-100 microns in size. This can be used in a variety of advertising, POS and packaging materials.
This is the initial scented touch point on the path to purchase and a key part of the brand exposure, essential for building brand loyalty. This combines a campaign solution with a POS solution allowing for a complete scent experience for the consumer.
Once consumers have been exposed to your beautiful fragrances, they need to be reminded at the time of purchase. Point of sale materials are vital for consumers to sample fragrances at the time of the purchase decision. This gives you a competitive advantage with consumers favouring products which have your fragrances.
This new Çoffee Experience was very well perceived by viewers and certainly played a key role in the recent success of our 2013 campaign.
We want the smell of Woolworths’ Select Christmas Pudding to evoke feelings of joy and kickstart the excitement over the arrival of Christmas. We’re excited to be part of this new innovation and bring holiday cheer to people everywhere in Sydney.
This campaign provides an opportunity for shoppers to physically engage with the creative and evoke the familiar, alluring smell of fresh, hot chips on their path-to-purchase.
“Using innovative publishing technology, the heart-warming, sweet, spicy and uniquely Australian aroma of Heston’s hot cross buns drifts off the page. We cannot wait for Australia to taste the first bites of the Heston for Coles range.”
Innovation in media doesn’t need to be complicated or arduous…. Our message literally leaps off the page.
What better way to demonstrate this closeness than being so close to the game you love that you can smell the grass though Sunday papers.
Scented advertising brings a multi-sensory experience for consumers, aiding in impact and recall.
Level 13, 1 Alfred Street,
Sydney, New South Wales 2000, Australia
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