Why Scented Media?
Percentage of consumers who are likely to purchase a product if they can smell it.
Emotions Triggered by Smell
Percentage of information retained by people via scent
Percentage of purchasing decisions made subconsciously
Appealing to consumers' senses creates an emotional brand connection.
Reed Pacific Media is a leading scented advertising agency, leading the process from campaign design, strategy and execution, delivering return on investment through integrated sensory path to purchase campaigns.
Marketing to people’s sense of smell and emotions drives brand and product loyalty.
- 90% of all purchasing decisions are made subconciously (Martin Linstrom)
- Create an Emotional Connection with consumers
- 64% of scented advertising engagement (GFK 2011)
- 19% lift in ad stopping power (GFK 2011)
- Drive action from consumers via scent and flavour sampling
How does it work?
Reed Pacific Media can deliver scented advertising across all traditional and new media channels.
Above the Line
Pre-Activate Consumers using traditional media channels such as: Magazines, News Paper, Outdoor & Cinema
Scented advertising leads to a 20% lift in interaction with 64% of ads engaged with.
Point of Sale
Scented Point of Sale solutions, at the shelf, drives conversion creating an emotional connection with your product!
Point of Sale
70% of purchase decisions are made at the shelf .
Why it Works - Scented below the line advertising allows brand owners to create complete user experiences & digital content.
This experience drives consumers brand loyalty. Scented Experiential advertising combined with scented call to action materials drive foot traffic to sampled products delivering material sales results.
Scented packaging is un-matched when looking at consumer experience innovation.
Scented packaging is avaliable for a number of materials, adhesive, flexible packaging, carton and plastic.
Lets Get Started!
Let us know what you are looking for and we can help you get your idea to market!