Woolworths have partnered with Reed Pacific Media, Adshel and JC Decaux to launch a series of Hot Cross Bun scented outdoor displays as part of their Happy Feaster campaign. The smell of freshly baked Hot Cross Buns wafts from JCDecaux and Adshel outdoor displays nationally. The scented displays are a special edition to Woolworths’ Happy Feaster campaign, to promote...
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Scented Newspaper Ads in MX! Monday December 3, 2012 News Limited and Woolworths have partnered to launch a series of scented advertisements being rolled out this week. In today’s mX Sydney, a full page Woolworths ad will be scented a strawberries and cream flavour to promote Woolworths’ activation of a strawberries and cream scented wall at Sydney’s Town Hall. In...
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S C Johnson’s Glade has partnered with Reed Pacific Media to launch a mass above the line campaign for the Indian festive season. Utilizing RPM’s SureScent Incidental Touch – the first time this technology has been used in India, SCJ created belly bands for leading Women’s Magazine titles for use across the country. This is an exciting campaign as it brings high...
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Reed Pacific Media teamed up with Moccona (DE Master Blenders) and New Zealand based BCG2 to bring the smell of the beautiful new flavour infused range to life. The campaign features a new TVC to support the range of Coffee in Australia and New Zealand. The range has three variants, that of Caramel, Vanilla and Hazelnut. Reed Pacific Media produced scented...
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Reed Pacific Media and Church and Dwight teamed up to create a scented launch campaign for Batiste Dry Shampoo. ‘Batiste Dry shampoo banishes oily roots, giving dull, lifeless hair the makeover it needs without any water. A burst of Batiste not only refreshes hair, but leaves it full of body and texture too. So whatever last minute plans come up, you can grab life...
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