We are Asia’s leading Scented Advertising Agency. Our patented technology allows us to deliver integrated sensory path-to-purchase campaigns.

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Strategy

Developing path-to-purchase campaigns, designed to pre-activate and re-activate consumers to fragrances and flavours

Delivery

Produced to the highest global standards using Reed Pacific Media’s patented mico-encapsulated SureScent™ technology.

Results

Driving sales through product trial, re-purchases and product loyalty.

Using innovative publishing technology, the heart-warming, sweet, spicy and uniquely Australian aroma of Heston’s Hot Cross Buns drifts off the page.

Simon McDowell, Coles Marketing and Store Development Director

This new Çoffee Experience was very well perceived by viewers and certainly played a key role in the recent success of our campaign.

Camille Meylan: Head of Marketing Beverages at Nestle.

This campaign provides an opportunity for shoppers to physically engage with the creative and evoke the familiar, alluring smell of fresh, hot chips on their path-to-purchase.

Angela Thorpe - McCain Foods

01. Technology

Our microencapsulation technology is an advanced delivery system, involving a series of chemical reactions. Reed Pacific’s microencapsulation is the placing of fragrance inside polymer cells, 1-100 microns in size. This can be used in a variety of advertising, POS and packaging materials.

Technology Options

  1. SureScent Incidental Touch™
  2. NewScent™
  3. StoreScent™
  4. CinemaScent™

02. Pre-Activation

This is the initial scented touch point on the path to purchase and a key part of the brand exposure, essential for building brand loyalty. This combines a campaign solution with a POS solution allowing for a complete scent experience for the consumer.

Channels

  1. Magazines
  2. Newspapers
  3. Cinema
  4. Outdoor

03. Re-Activation

Once consumers have been exposed to your beautiful fragrances, they need to be reminded at the time of purchase. Point of sale materials are vital for consumers to sample fragrances at the time of the purchase decision. This gives you a competitive advantage with consumers favouring products which have your fragrances.

Options

  1. Point of Sale
  2. Catalogue
  3. Packaging
  4. Experience

Our Technology

Reed Pacific Media uses Microencapsulation Technology to deliver strong and accurate sensory advertising campaigns across all media channels.

Above the Line

Above the Line

Why it Works – Scented advertising in traditional media increases the impact of the message with consumers. Allowing brands to capture the imagination and emotion of consumers without them stopping to think! Scent leads to a 33% lift in stopping power of traditional advertising.*

SureScent™ & NewsScent™ Technology – Once the micro capsule is broken then the fragrance leaks out and is effective. Reed Pacific has pioneered the use of micro encapsulation technology in many different applications. Continual innovation has put Reed Pacific at the forefront of micro-encapsulation development.

Applications – Magazines, Newspapers, Cinema, Outdoor

Below the Line

Below the Line

Why it Works – Scented below the line advertising allows brand owners to create complete user experiences & digital content. This experience drives consumers brand loyalty. Scented Experiential advertising combined with scented call to action materials drive foot traffic to sampled products delivering material sales results

Applications – Experiential, Sampling, Demonstration, Direct Mail

Point of Sale

Point of Sale

PopScent™ – allows brands to activate fragrances in a variety of methods on the shelf & off location in store. Depending on how the consumer journey is to take place, we offer interactive & static shelf scenting solutions, with ready to install complete kits. Let us know how you want your consumers to experience your fragrances & we can deliver the best shelf scent solutions with on shelf life of 6-12 months.

Applications – Shelf Trays, Scent Testers, Off Location, Fins & Instore Demonstrators

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Singapore’s first scented newspaper Ad!

August 9, 2017

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Giant Scented Packaging – TIC TAC

March 28, 2017

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ScentSational Sakura Seduction

January 19, 2017

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SMELL THE GOODNESS – McDonald’s

January 10, 2017

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InScentive to help find a cure for prostate cancer!

Prostate Cancer Foundation of Australia’s ‘SCENTsational’ new Outdoor campaign is snagging donations using the irresistible smell and sound of the iconic Aussie Barbie.

McCain Cooked Potato Chips

McCain Cooked Potato Chips

April 14, 2016

Herbal Essences

Herbal Essences

April 10, 2016

Heston’s Hot Cross Buns

Heston’s Hot Cross Buns

March 21, 2016

Beeflex

Beeflex

March 19, 2016

Woolworths Christmas

Woolworths Christmas

March 19, 2016

Woolworths Hot Cross Buns

Woolworths Hot Cross Buns

March 19, 2016

Gravox Best Ever Bangers ‘n’ Mash Gravy

Gravox Best Ever Bangers ‘n’ Mash Gravy

March 19, 2016

Colgate Scented Shopper Dockets

Colgate Scented Shopper Dockets

March 19, 2016

Nescafe 4D Cinema

Nescafe 4D Cinema

March 19, 2016

Trusted By

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Australia

Level 13, Gold Fields House, 1 Alfred St, Sydney, NSW AUSTRALIA 2000
info@reedpacificmedia.com
Phone: +61 2 9651 1633
Fax: +61 2 9651 1595

Singapore

22a Ann Siang Road, Singapore 069702
asia@reedpacificmedia.com

India

Duru House, Juhu Tara Road, Mumbai 400049, India
india@reedpacificmedia.com

United Kingdom

29 Harley Street, London W1G 9QR, United Kingdom
europe@reedpacificmedia.com