Men’s Health Launch their own Fragrance
Men’s Health have launched their own fragrance with the help of Reed Pacific Media.
Men’s Health in Australia have launched a fragrance to coincide with an eight-page fragrance feature in their December issue. Men’s Health Australia editor, Bruce Ritchie told Ad News “MH For Men fragrance provides a first-of-its-kind way for Men’s Health to extend our brand beyond the pages of our magazine and into the everyday lives of our readers.”
Men’s Health promoted the new fragrance using Reed Pacific media’s locally produced Scent Strip.
Check out the december issue of Men’s Heath Australia