To celebrate the launch of their Best Ever Bangers ‘n’ Mash Gravy, Gravox (Cerebos) partnered with Reed Pacific Media to develop the irresistible smell of a sausage sizzle. The campaign will take place outside popular Woolworths supermarkets using oOh! Media shopalite panels.
The goal is to create a new experience for customers, astonishing them with something unexpected. An irresistible gravy fragrance cuts through to consumers driving them in store to sample the product on their next home cooked meal.
Targeting the most effective of human senses, Reed Pacific Media partnered with Gravox (Cerebos), to develop a 360-degree shopping experience.