Wonda Coffee launched for the first time in Singapore today with a scented wrap of MediaCorp’s TODAY newspaper! In partnership with Reed Pacific Media & KHL Print readers where delighted with the aroma of freshly brewed coffee!
Using Reed Pacific Media’s NewScent technology to create this media first, readers are treated to the bold aroma of Wonda Coffee’s new Kopi Tarik Range.
‘Over 80% of consumers would choose a product they could smell and see, over one they could only see! We are excited to be able to Partner with Wonda Coffee to make this personal connection to their consumers.’ Said Doug McNamee, Business Manger Global at Reed Pacific Media.
“Coffee is an integral part of life here and we are able to offer coffee lovers in the island nation new tastes and enriching experiences with WONDA Coffee. To make the launch even more unique for consumers, we are not only offering an exclusive deal at 7-Eleven, but we have also come out with an innovative coffee-scented print advertisement, the first of it’s kind in the island nation. We will leave no beans unturned to showcase how WONDA Coffee is a game-changer in the RTD coffee market, and will continue to deliver on our brand promise of bringing the ‘tastes like just brewed’ coffee to all consumers,” said Santharuban T. Sundaram,VP of marketing at Etika Pte Ltd.
The scented advertisement, which went out in the early morning nationwide, was executed using Reed Pacific Media’s NewsScent™ technology, which incorporates the microencapsulation of the coffee scent that is applied onto the newsprint. The NewsScent™ technology have also been used previously by clients across the region in Australia, New Zealand, Thailand, Bangladesh & India.