How to win at shelf

Scented solutions for at shelf

In store consumer journey

As the grocery channels become more competitive and the consumers are more price conscious, marketers need to be able to cut through and maintain the brand loyalty which they have spent years and in most cases loads of money investing in. There is nothing more infuriating for marketers than creating a category trend just to have private label hijack it and undercut them.

When looking at Point of Sale, you need to think about the customer journey through the store, are they really giving your product complete consideration or can you disrupt them & influence them regardless of how distracted they are.
Scent at shelf: Consumers are 81% of consumers would choose a product they have smelt and seen to one which they have only seen.

Scent Strategy at shelf

10FTAttract & pre-activation.

This is both visually and sensory.  If you create a consumer journey which involves gondola end and of location, leverage these assess for a scented disruption. Deploy high throw devises.

5ftEngage.

This stage is for the when consumers are getting an understanding of your product is, price & whether they have a need.

1Ft – Sell.

Selling to a pre-activated consumer is much easier then having a consumer who is assaulted with all of the choice of the competition and the competitive challenges that brings. If you haven’t sold the customer by 1FT then they will be forced to choose based on price and perceived value.

10ft Attract Options

Attract & Pre-Activate 10ft

  • Scented Gondola Display
  • Scented Store Entry
  • Scented Trolley Bay
  • Scented Off Location Bin

Solutions

  • Scented Dome
  • Motion Sense Dispenser
  • Timer Based dispenser

5ft Engage Options

Engage 5ft

  • Scented Wobbler
  • Scented Shelf Strip
  • Scented hanger
  • PopScent
  • Push & Smell Scent Tester

Solutions

  • SureScent Printed POSM
  • PopScent Push & Smell
  • PopScent Passive
  • Motion Sense Dispenser
  • Timer Based dispenser

1ft Sell

Sell 1ft

  • Scented Packaging
  • Scented Stickers
  • Scent Tray
  • Scent Tester (Passive)
  • Push & Smell Scent Tester

Solutions

  • SureScent Printed POSM
  • PopScent Push & Smell
  • PopScent Passive
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