How to win at shelf

Scented Point of Sale

Scented point of sale materials and strategy to win at shelf. Ideal for personal care, home care & fine fragrance.

In store consumer journey

As the grocery channels become more competitive and the consumers are more price conscious, marketers need to be able to cut through and maintain the brand loyalty which they have spent years and in most cases loads of money investing in. There is nothing more infuriating for marketers than creating a category trend just to have private label hijack it and undercut them.

10ft

Attract & Pre-Activation

5ft

Engage

1ft

SELL!

image of customer browsing shelves

Scent Strategy at shelf

10FTAttract & pre-activation.

This is both visually and sensory. This involves gondola end and of location, leverage these assess for a scented disruption. Deploy high throw devises.

5ftEngage.

This stage is for the when consumers are getting an understanding of your product is, price & whether they have a need.

1Ft – Sell.

Selling to a pre-activated consumer is much easier then having a consumer who is assaulted with all of the choice of the competition and the competitive challenges that brings .

Scented Point of Sale Materials Examples.
Check out some of the options.

10ft Attract Options

images of scented marketing activations

Attract & Pre-Activate 10ft

  • Scented Gondola Display
  • Scented Store Entry
  • Scented Trolley Bay
  • Scented Off Location Bin

Solutions

  • Scented Dome
  • Motion Sense Dispenser
  • Timer Based dispenser

5ft Engage Options

image of scented products

Engage 5ft

  • Scented Wobbler
  • Scented Shelf Strip
  • Scented hanger
  • PopScent
  • Push & Smell Scent Tester

Solutions

  • SureScent Printed POSM
  • PopScent Push & Smell
  • PopScent Passive
  • Motion Sense Dispenser
  • Timer Based dispenser

1ft Sell

image of assorted commercial products

Sell 1ft

  • Scented Packaging
  • Scented Stickers
  • Scent Tray
  • Scent Tester (Passive)
  • Push & Smell Scent Tester

Solutions

  • SureScent Printed POSM
  • PopScent Push & Smell
  • PopScent Passive
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