- 81% of Consumers would chose a product they can smell & touch over one they can only see.
- 35% of consumer remember something which is smelt vs something which is only seen.
- 70% of all purchasing decisions are made at shelf – make sure you have the complete attention of your customers.
How to Implement Scented Packaging?
- Printing scent directly onto primary packaging
- Scented Stickers
- Printed directly on label
What is scented packaging?
Scented packaging is a growing area of marketing design and product development. The success or failure of a brand in market comes down how effectively consumers are able to understand the product and its benefits.
What types of packaging can be scented?