Whats the benefit of scented packaging?

  • 81% of Consumers would chose a product they can smell & touch over one they can only see.
  • 35% of consumer remember something which is smelt vs something which is only seen.
  • 70% of all purchasing decisions are made at shelf – make sure you have the complete attention of your customers.

How to Implement Scented Packaging?

  • Printing scent directly onto primary packaging
  • Scented Stickers
  • Printed directly on label

What is scented packaging?

Scented packaging is a growing area of marketing design and product development. The success or failure of a brand in market comes down how effectively consumers are able to understand the product and its benefits.

What types of packaging can be scented?

  • Paper
  • Cardboard
  • Plastic
  • Metal
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