Experiential Marketing is key to consumer’s developing an emotional connection with products and brands.
JWT Intelligence recently reported:
- 7 in 10 people feel disconnected from the physical world, and crave for experiences that stimulate their senses with
- 8 in 10 people still value experiences over material things and
- 7 in 10 people would still choose to spend money on experiences over things.
R econnecting and replicating the consumer experience is critical to marketers, Reed Pacific Media worked with Unilever Philippines to recreate the ‘In Shower’ experience of using Clear Sakura for an installation running throughout the Philippines at Universities and Malls.
New Sakura Fresh Fragrance.
Designed to hero the new Sakura Fresh Fragrance, the campaign targeted the feeling and experience you have when washing your hair with Sakura Fresh, Reconnecting the consumer with the Brand Experience.
Stimulate the Senses!
The more the senses are stimulated, the more memorable the experience will be, because they activate more of our brain. According to a study done by the Sense of Smell Institute, people only recall about 50% of the visual images they see after three months, but remarkably they can remember more 65% of what they smell even after a year has passed.
Consumers can remember over 65% of what they smell even after 12months!Sense of Smell Insitute