Path-to-purchase-strategy
Fragrance Advertising
January 22, 2018

Path to purchase: Sampling fragrance through the line

Brand managers are often focused on through the line strategies, which are scalable and cost…
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Fragrance Advertising
January 8, 2018

The Power of Scent – 10 Things you may not have known about your sense of smell!

The Human nose can recognise over 10,000 different smells processed in the limbic system of…
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virtual-reality-scent
Fragrance Advertising
December 10, 2017

Virtual Reality & Smell – Heightened sense of presence

Scent & Virtual Reality Fragrance sampling & perfume marketers often ask us the question -…
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Fragrance Advertising
December 4, 2017

Top 5 Scented Experiential Campaigns

Scented Experiential Campaigns are some of the coolest and most creative ways to get scents…
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Fragrance Advertising
January 1, 2016

ScentSational Sakura Seduction

Experiential Marketing is key to consumer's developing an emotional connection with products and brands. JWT…
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