Scented Newspaper Ads in MX! Monday December 3, 2012 News Limited and Woolworths have partnered to launch a series of scented advertisements being rolled out this week. In today’s mX Sydney, a full page Woolworths ad will be scented a strawberries and cream flavour to promote Woolworths’ activation of a strawberries and cream scented wall at Sydney’s Town Hall. In...
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S C Johnson’s Glade has partnered with Reed Pacific Media to launch a mass above the line campaign for the Indian festive season. Utilizing RPM’s SureScent Incidental Touch – the first time this technology has been used in India, SCJ created belly bands for leading Women’s Magazine titles for use across the country. This is an exciting campaign as it brings high...
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Reed Pacific Media and Church and Dwight teamed up to create a scented launch campaign for Batiste Dry Shampoo. ‘Batiste Dry shampoo banishes oily roots, giving dull, lifeless hair the makeover it needs without any water. A burst of Batiste not only refreshes hair, but leaves it full of body and texture too. So whatever last minute plans come up, you can grab life...
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You’re invited to smell fabulous, Reed Pacific Media team up with Channel 5 to help translate Fab’s 2011 TVC for the fragrance temptations range into an Alluring Direct Mail campaign. Creating a beautiful high end scented invitation to try the newest variant in the line Fab liquid Detergent. It is a beautiful campaign which features a fabulous fragrance!...
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Reed Pacific Media help to scent Air Wick’s Sensation Station. One of our more delicious smelling campaigns for 2012 was the Airwick Sensation Station brochures produced in conjunction with Momentum World Wide in Sydney. The Vanilla & Caramel Swirl and Gingerbread & Shimmering Spice fragrances are beautiful and are a fantastic representation of the New...
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