Scented Gift With Purchase
Drive immediate sales and increase brand loyalty at the same time by adding a free gift with purchase! Gift With Purchase (GWP) is a marketing strategy that motivates consumers to make purchase by incentivising them with free gifts. In addition, GWP helps especially when customers are undecided about a purchase.
Benefits of Gifts with Purchase
6 Ideas of Scented Gift to Include With Purchase
Scented GWP & Scent Branding
Scented GWP alone works pretty well. However, you can go one step further by incorporating scent into your brand strategy for maximum impact.
Incorporating your scent brand into free gifts provides you an additional channel to communicate with your customers. It keeps them engaged with your brand even when they are not using the product.
A pleasant smell has the power to improve mood up to 40%. By associating your brand with a pleasant smell, customers are predisposed towards your brand and become more likely to choose your product next time. Coupled with GWP, scented GWP will result in customer retention and brand loyalty.
Learn more about Scent Branding, Scent / Aroma Marketing and Ambient Scent.
”A brand with a scented logo has a 65% chance of being remembered by a customer after a year, while an unscented brand has a 50% chance of being forgotten within the first 3 months.Sense of Smell Institute
Thinking of Adding a Scented GWP to Your Brand?
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