Reed Pacific Media

is Asia-Pacific’s leading provider of scented advertising technologies to major FMCG companies. With campaigns from South Africa to China, Reed Pacific Media has a diverse client base. Our clients include top international brands such as Woolworths, McDonald’s and Unilever. Moreover, Reed Pacific Media creates and activates campaigns across both traditional and new media channels: magazines, newspapers, outdoor / out of home, point of sale, packaging and experiential. In addition, we possess innovative product solutions tailored to each client’s needs and style. For example, our patented SureScent Incidental Touch Technology™ using microencapsulation provides our clients with the best scent print sampling. Finally, Reed Pacific Media also can develop your brand’s signature scent for both scent marketing and ambient scent solutions.

81% of consumers would choose a product they could smell and see, over one they could only see!

The New York Times

ANZ Headquarters: Sydney


Level 24, International Tower 3

300 Barangaroo Ave, Sydney, NSW 2000

SEA Headquarters: Singapore


22a Ann Siang Road

Singapore, 069702

Our Recent Blogs


Why and How to Use Scented Print

| Fragrance Advertising | No Comments
All About Scented Print Many of our FAQs are about scented print and our scent print technology. “Why use scented print paper advertisement when I can just use a digital…

How to Measure Your Print Campaign

| Fragrance Advertising | No Comments
Tracking Your Print Campaign As previously mentioned in our last blog, print edges out digital ads as more effective, engaging and consumers are more likely to purchase the product from…
print campaign scent fragrance in magazines

Print Still Wins Versus Digital Advertising

| Fragrance Advertising | No Comments
Print Versus Digital Advertising In our current digital era with smartphones, tablets and screens at every turn, it is easy to dismiss print media as part of the Stone Age.…

Top 3 Cool Fragrance Point of Sale Examples

| Fragrance Advertising | No Comments
Creative Ways to Sample Fragrance at Point of Sale Fragrance ads and samples tend to be very predictable. A picture of a female celebrity or model sensually clasping the perfume…

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