Digital Scent Sampling is designed for online shopping conversion. The managed service from campaign design to manufacture and activation allows brands to relax in the knowledge they are sampling to their database, converting their online audiences.
How Digital Scent Sampling Works:
- Integrating social, email and online advertising channels into a central funnel to drive conversion.
- Track return on investment online to make sure your campaign and product mix is optimised for your next campaign.
CONSUMER ACTION
- Retarget consumers with emails to motivate them to purchase.
- Activate digital consumer database with who can be retargeted with further samples of new products.
- Drive transactions via online content marketing direct to consumers.
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Use social media to engage with consumers.
Collect key consumer data to supply with scented samples.
Campaign
Design
Design your campaign’s digital touch points: custom landing pages and in-app forms for social, email and webpages.
Development
Sample Manufacture
Custom created samples from a simple scented card, to elaborate gift packs.
SEE SAMPLING FORMATSSEE SAMPLING FORMATS
Reach Out
Distribution
Samples sent directly to consumers, allowing for customisation based on consumer data. Drive conversion via a personalised message.
ROI
Measurement
Analyse ROI of campaign and sample effectiveness. Optimise for increased performance online and offline.
Direct Sampling Formats
Cosmetic & Fragrance
Custom created samples from a simple scented card, to elaborate gift packs.
Our microencapsulation technology is an advanced delivery system, involving a series of chemical reactions, of fragrance and actives. Reed Pacific Media’s microencapsulation is the placing of fragrance or actives inside polymer cells, 1-100 microns in size.
Perfume Vials are a premium way to sample fragrance. These can be either glass or plastic as well as roller ball and spray pen.
Vial mounted on cards is a great way to share a premium fragrance sample. This gives customers a 2ml atomiser in either glass or plastic & allows for cost effective sampling in home.
Drive consumers to action with this creative option on the sleeves.
Sachets are perfect for large scale distribution. They offer a variety of premium formats for use in direct mail, magazine & e-commerce distribution.
Further to this, it can also be easier used for:
Creams
Make-Up
Home Care
Soaps
Incentive your consumers to get online and purchase via exclusive sampling formats.
Premium glass vials for skin care, cosmetics, face care and lipstick.
Premium glass vials for skin care, cosmetics, face care and lipstick.
Drive e-commerce channels through actual product trials.
