Coles Supermarkets and UM Melbourne have partnered with Reed Pacific Media to deliver a scented newsprint advertisement for Easter, celebrating the launch of Heston Blumenthal’s new Lemon Myrtle flavoured Hot Cross Buns.
Recall Seeing the Ad
Interacted with the Ad - Rubbing and Smelling
Said the Ad Stood Out
Said it was Different to Anything Which They Had Seen Before
Said it was Fun
Said it Made Them Stop and Look