Reed Pacific Media partnered with JCDecaux Australia and Pepper Jack Wines to create a ‘smell-o-vision’ experience for commuters. To kick off the new year, the scented out of home panels were placed in strategic commuter areas in Melbourne during the Australian Open. Reed Pacific Media and JCDecaux wanted to make an engaging, memorable experience. And the out of home panels certainly enticed consumers to push to smell the succulent aroma of a sizzling steak on a BBQ, with which Pepper Jack wines are best enjoyed.
This impressive media first combines the power of scent – proven to be the most stimulating of all senses – along with digital out of home panels in a rich, engaging and impactful execution.
Learn more about our Scented Out of Home solutions.