- August 09, 2017
Wonda Coffee is the First Scented Newspaper Advertisement in Singapore!
Wonda Coffee launched for the first time in Singapore today with a scented wrap of MediaCorp’s TODAY newspaper! The scented newspaper advertisement was created in partnership with Reed Pacific Media and KHL Print. In addition, this media-first was created with Reed Pacific Media’s NewScent technology. The bold aroma of Wonda Coffee’s new Kopi Tarik Range treated readers with this campaign. Finally, the scented advertisement launched in the early morning in Singapore.
Statistics show “over 80% of consumers would choose a product they could smell and see, over one they could only see. We are excited to be able to Partner with Wonda Coffee to make this personal connection to their consumers,” says Doug McNamee, Business Manger Global at Reed Pacific Media.
“Coffee is an integral part of life here and we are able to offer coffee lovers in the island nation new tastes and enriching experiences with WONDA Coffee. To make the launch even more unique for consumers, we are not only offering an exclusive deal at 7-Eleven, but we have also come out with an innovative coffee-scented print advertisement, the first of it’s kind in the island nation. We will leave no beans unturned to showcase how WONDA Coffee is a game-changer in the RTD coffee market, and will continue to deliver on our brand promise of bringing the ‘tastes like just brewed’ coffee to all consumers,” said Santharuban T. Sundaram, VP of Marketing at Etika Pte Ltd.
Reed Pacific Media’s NewsScent technology incorporates the coffee scent on newsprint via microencapsulation. The unique NewsScent technology has also been previously used by clients across the APAC region in Australia, New Zealand, Thailand, Bangladesh & India.
Learn more about our Scent Print Sampling solutions.
- scented advertising