Scent brand design
Ambient marketing technology
Scent Branding: Creating Unmissable Emotional Connections With Scent
What is scent branding and scent marketing?
Scent Branding or Scent Marketing
is a type of technique used to target the olfactory sense. Due to the intrinsic link between smell and emotional memory, scent branding / marketing enhances marketing messages resulting in brand equity.
Why Use Scented Branding?
Increase sales
Smell increases the time people stay in store, which is directly related to amount spent.
Create an emotional response
With a unique scent – brands can connect unfiltered with customers emotions.
Increase brand recall
A brand with a scented logo has a 65% chance of being remembered by a customer after a year, while an unscented brand has a 50% chance of being forgotten within the first 3 months. Sense of smell Institute.
Improved productivity
Having a nicely scented environment not only pleases the customers, but also your employees. With better mood, staff smiles more often and provides better services to customers – less mistakes.
Purchase intent
Increase in purchase intent through the introduction of scent in store. Nike
Memory
of information is retained in memory when the message communicated via scent.
Brand Recall
Increase in brand impact when more than one sense is engaged. Martin Lindstrom
Scent Branding Industries
Hotels
& Resorts
75% of the emotions we experience daily are affected by smell.
40% improvement in mood when exposed to a pleasing scent.
Put customers in a good mood using scent and impress them upon arrival at the lobby. Scents like lavender can help travellers unwind and relax after long days of transit.
Assisted
& Senior Living
Create a comforting and fulfilling environment for the elderly to live in. Take care of the health and well-beings of them through scent.
Malnutrition is a serious problem affecting the elderly. A study done in 7 care homes in 6 weeks, found that when scent of fresh bread was released before and during meal times, malnutrition levels drop by 5%.
Retail
– Increased linger time of shoppers by 26% with three times more product categories browsed (Samsung)
– Increased purchase intent by 84% (Nike)
– Sales of coffee went up by 300% when aroma of coffee placed concurrently with visual ads at fuel station
Car
Dealerships
95% of purchase decision making occurs in the subconscious level, according to Harvard Business School professor Gerald Zaltman.
“Lavender aroma promotes interpersonal trust” – Study by Cognitive Psychology Unit and Leiden Institute for Brain and Cognition, Leiden University, Leiden, Netherlands
Healthcare
Lavender has been linked with reduced stress symptoms among nurses, improved sleep quality and reduced anxiety in cardiac patients in an intensive care unit (ICU).
63% of MRI patients who inhaled a vanilla aroma reported reduced anxiety before a procedure.
Events
People can remember a scent and its related memory with 65% accuracy after 12 months, while visual recall was only 50% accurate after just four months.
Create memorable experiences for your guests by incorporating scent into the events.
Office
Productivity
Scent in the office has a huge impact on a worker’s mood and productivity.
Scents like lavender and rosemary relieve stress; while lemon, jasmine and lavender promotes typing accuracy.
Scents like lavender and rosemary relieve stress; while lemon, jasmine and lavender promotes typing accuracy.
In addition, scent neutralises malodours, which are detrimental to creativity. Having a pleasant scent at meeting rooms where clients are received leaves a good impression on them too.
Supermarket
“80% of the flavours we taste come from what we smell.”
Scent tantalises consumers’ taste buds and increases purchase intention for food.
Scent tantalises consumers’ taste buds and increases purchase intention for food.
Coffee sale at a petrol station increased by 300% when coffee aroma was diffused near the mini-mart.
A Net Cost supermarket in Brooklyn reported an increase in sales by at least 7% since scent marketing was adopted.
Travel
Airport Lounges
Scents with relaxing properties put travellers at ease, allowing them to relax and unwind. Scents can appease impatient travellers as people stay up to 18% longer in rooms that smell pleasant. The power of scent in triggering memory brings up pleasant memories of past holidays, allowing travellers to reminisce about them.
Scent design and diffusion consultation, next steps.
Get in touch with one of our consultants to get a custom scent diffusion solution, if its commercial samples or a specific scent branding application, our highly trained team will be able to assist you with your specific need.
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