What is scent branding and scent marketing?
Scent Branding or Scent Marketing
is a type of technique used to target the olfactory sense. Due to the intrinsic link between smell and emotional memory, scent branding / marketing enhances marketing messages resulting in brand equity.
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Read Why Scent and Memory Are Linked
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Why Use Scented Branding?
Smell increases the time people stay in store, which is directly related to amount spent.
Create an emotional response
With a unique scent – brands can connect unfiltered with customers emotions.
Increase brand recall
A brand with a scented logo has a 65% chance of being remembered by a customer after a year, while an unscented brand has a 50% chance of being forgotten within the first 3 months. Sense of smell Institute.
Having a nicely scented environment not only pleases the customers, but also your employees. With better mood, staff smiles more often and provides better services to customers – less mistakes.
Increase in purchase intent through the introduction of scent in store. Nike
of information is retained in memory when the message communicated via scent.
Increase in brand impact when more than one sense is engaged. Martin Lindstrom
Scent Branding Industries
75% of the emotions we experience daily are affected by smell.
40% improvement in mood when exposed to a pleasing scent.
& Senior Living
Scents like lavender and rosemary relieve stress; while lemon, jasmine and lavender promotes typing accuracy.
In addition, scent neutralises malodours, which are detrimental to creativity. Having a pleasant scent at meeting rooms where clients are received leaves a good impression on them too.
Scent tantalises consumers’ taste buds and increases purchase intention for food.
Coffee sale at a petrol station increased by 300% when coffee aroma was diffused near the mini-mart.
A Net Cost supermarket in Brooklyn reported an increase in sales by at least 7% since scent marketing was adopted.
Scent design and diffusion consultation, next steps.
Get in touch with one of our consultants to get a custom scent diffusion solution, if its commercial samples or a specific scent branding application, our highly trained team will be able to assist you with your specific need.Contact Us