Fragrance Advertising
March 25, 2018

Top Fragrance & Digital Integrations

Top Fragrance & Digital Integrations. We are constantly being asked - how can I integrate…
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retail & scent
Fragrance Advertising
March 12, 2018

Bricks & Mortar Makes Scents

Customers will stay up to 44% longer in store 'when surrounded by an attractive scent.'…
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Content Marketing
Fragrance Advertising
March 5, 2018

Brand Activation Platforms – Fragrance advertising channels

Brand activation channels There a loads of channels marketers use to influence and encourage consumers…
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Omnichannel Sampling
Fragrance Advertising
February 26, 2018

Omnichannel Sampling – How to master offline retargeting.

Omnichannel scent sampling Omnichannel for retailers and brand owners is becoming more and more important…
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Path-to-purchase-strategy
Fragrance Advertising
January 22, 2018

Path to purchase: Sampling fragrance through the line

Brand managers are often focused on through the line strategies, which are scalable and cost…
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House Hold Care
Fragrance Advertising
January 14, 2018

Fragrance a primary purchase driver for personal care & household.

Source: Mintel CDC 2013, Oxygen 2014  Consumer research company Mintel has been active over a…
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Fragrance Advertising
January 8, 2018

The Power of Scent – 10 Things you may not have known about your sense of smell!

The Human nose can recognise over 10,000 different smells processed in the limbic system of…
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virtual-reality-scent
Fragrance Advertising
December 10, 2017

Virtual Reality & Smell – Heightened sense of presence

Scent & Virtual Reality Fragrance sampling & perfume marketers often ask us the question -…
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