Scented Point of Sale Solutions:
How to win at the shelf
Scented point of sale solutions: materials and strategy to win at shelf. Ideal for personal care, home care & fine fragrance.
As the grocery channels become more competitive and the consumers are more price conscious, marketers need to be able to cut through and maintain the brand loyalty which they have spent years and in most cases loads of money investing in. There is nothing more infuriating for marketers than creating a category trend just to have private label hijack it and undercut them. Here is where scented point of sale solutions come in.
10ft
Attract & Pre-Activation
5ft
Engage
1ft
SELL !
Scented Point of Sale Solutions Strategy at the Shelf
10ft – Attract & Pre-Activation
This is both visually and sensory. This involves gondola end of location; leverage these assess for a scented disruption. Deploy high throw devices.
5ft – Engage
This stage is for when consumers are learning what your product is, the price, and whether they have a need for your product.
1ft – Sell
Selling to a pre-activated consumer is much easier than an undecided one. An undecided consumer is assaulted with all choices of competition.
Scented Point of Sale Solutions Examples
10ft Attract Options
Attract & Pre-Activate 10ft
- Scented Gondola Display
- Scented Store Entry
- Scented Trolley Bay
- Scented Off Location Bin
Solutions
- Scented Dome
- Motion Sense Dispenser
- Timer Based dispenser
5ft Engage Options
Engage 5ft
- Scented Wobbler
- Scented Shelf Strip
- Scented hanger
- PopScent
- Push & Smell Scent Tester
Solutions
- SureScent Printed POSM
- PopScent Push & Smell
- PopScent Passive
- Motion Sense Dispenser
- Timer Based dispenser
1ft Sell
Sell 1ft
- Scented Packaging
- Scented Stickers
- Scent Tray
- Scent Tester (Passive)
- Push & Smell Scent Tester
Solutions
- SureScent Printed POSM
- PopScent Push & Smell
- PopScent Passive
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